If done right podcasts are much better then regular broadcast talk radio. The niche focus is very much the strength of the medium and their general on-demand accessibility on internet connected devices. This scheduled live or live-like broadcast radio is just not needed as much for topics other than traffic, weather, local news, live sports and breaking news. That is enough to keep broadcast radio alive in the future, but much of that will be delivered to the car via internet radio streaming. We will also see some DVR like functions in the car via live radio apps and on-demand radio show playlists that auto update.