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The latest writing and conversations from Rob Greenlee.
Read recent articles about media, creator businesses and human trust, or watch and listen to New Media Show episodes here.
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Spotify’s Skip Ahead Test Exposes the Real Creator/Podcast Power Shift
Spotify’s Skip Ahead test raises a bigger question for creators: who controls discovery, revenue, audience data, and the use of a creator’s voice and archive?
Read article →Creators Get SBA Classification. Now What? | New Media Show #693
Watch the replay of New Media Show #693, recorded October 28, 2026: Rob Greenlee and Avi Gandhi discuss SBA creator classification and what it could mean for independent creator businesses.
Read article →Podcast Host Platforms are Becoming the New Media Operating Layer
Podcast hosting is expanding into publishing, analytics, video, and the tools creators use to run their media businesses.
Read article →Liquid Content Era Enables Creators To Become Trusted Media Brands
How audio and video creators can build a trusted media brand across platforms and formats.
Read article →Don’t Fear AI Content and Start Leading with Labeling Standards that Retain Human Trust
Why transparent labeling and accountable human judgment matter as AI becomes part of content creation.
Read article →The Word “Podcast” Is Owned by the Audience Now
What audience behavior tells us about the changing meaning of a podcast.
Read article →Recent New Media Show episodes
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Creators Get SBA Classification. Now What? | Avi Gandhi, Creators Guild #693
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Rob Greenlee and Avi Gandhi explain SBA creator classification, NAICS 5121, financing, mentorship, and building a sustainable creator business.
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What Does a Video Podcast Need to Compete? At Gotham Production Studios in NYC | #692
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Rob Greenlee joins Brianna and Matt Peters at Gotham Production Studios to explore video podcast production, creator strategy, AI, and audience relationships.
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Who Profits From Video? The Real Cost of Video Podcasting | #691
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Rob Greenlee and Losh Moodaley examine video podcasting costs, creator revenue, direct sponsorships, audience ownership, and AI’s impact on human creativity.
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