Media & Creator Platforms Executive
Build Customer Trust. Drive Sustainable Growth.
I help online media and creator-platform teams reach the right customers through marketing, public relations, and partnerships. I also help teams adopt AI with clear human oversight.
Executive & Board Opportunities View Executive Résumé
Email robgreenlee@gmail.com
2017 Podcast Hall of Fame Inductee & Chair
Founder, Trust Factor Lab
What I help teams achieve
Advisory & client projects
Clarify what makes your offer valuable, choose the partners and channels worth pursuing, and give your team a plan it can act on.
See an example company engagement →
Human Authority Pre-Assessment
A self-guided kit to choose one trust-building priority and create a seven-day action plan.
Executive & board opportunities
Bring experienced leadership to platform growth, commercial partnerships, and distribution. I’m open to full-time and fractional executive roles and board seats.
Paid speaking & workshops
Give your audience a practical way to make decisions about AI, distribution, and audience trust through a keynote, panel, or workshop.
New Media Show & newsletter
Watch or listen to conversations with media leaders, and get the New Media Show newsletter.
Client advisory work is delivered through Trust Factor Lab. Executive leadership and board-seat inquiries go directly to Rob. Browse latest articles & episodes →
New Media Show #694 · Audio & video available · Recorded November 4, 2026
Can Creators Still Build Trust in the AI Era?
Rob Greenlee with Yuri Kleban, Global Product Lead Manager in Partnerships at Google.
Watch or listen to the published episode on NewMediaShow.com. The podcast audio and video editions and full show notes are now available.
Selected business impact
Business impact across media platforms.
Microsoft · Xbox · Zune
Business Manager, Podcasts Marketplace / Zune Podcast and Video Lead: October 2007–2014.
- Podcasts: led podcast marketplace work as the catalog grew from 500 to 36,000+ shows across Zune, Windows Media Center and Windows Phone.
- Zune Insider: 2 million downloads in 24 months.
- TV Marketplace: led acquisition for 800+ launch episodes; store revenue exceeded $40,000 weekly.
PodcastOne
EVP / CTO: January 2014–April 2015. Download growth during this tenure.
- Led technology, distribution and advertising systems during a period when monthly episode downloads grew from 100 million to 150 million.
- Established deep editorial promotion partnerships with Apple’s podcast team and YouTube.
Libsyn
VP, Content & Partnerships: May 2019–December 2022.
- Built industry relationships and developed Headliner and Canva partnerships.
- Named to Inside Radio’s Podcast Power Players 2020 list.
- Served as a founding board member and first Chairperson of The Podcast Academy during his Libsyn tenure.
Leadership across Microsoft, PodcastOne, Spreaker/Voxnest, Libsyn and Podbean. Explore Rob’s experience →
Demonstrated expertise
How I think through media decisions
These examples show the questions I ask and the tradeoffs I weigh when a team needs to grow its audience, make a partnership useful, or adopt AI.
Podcast distribution and monetization
When a platform changes its rules, can you still reach listeners, move your catalog, and show sponsors what they’re paying for? I use those questions to weigh a distribution deal against the long-term value of a direct audience relationship.
Partnerships that improve the creator workflow
I start with a task creators already need to do. At Libsyn, I helped develop partnerships with Headliner and Canva that gave podcasters tools for creating promotional clips and artwork as part of their publishing workflow.
Marketing, public relations, and online media
At the Florida Department of Citrus, I co-developed a record-setting orange juice display for a public campaign. As Melodeo’s Senior Marketing Manager for Online and Mobile Content, I led mobile podcast marketing and a five-person editorial team. Melodeo’s content catalogs generated $1 million in carrier revenue.
AI adoption and audience trust
I look for production tasks AI can speed up, then decide where a person needs to make the creative call. With Descript CEO Laura Burkhauser, I explored where that line falls in editing, storytelling, and creative direction.
More New Media Show conversations on AI identity and ownership, creator businesses, and video podcast production.
Explore New Media Show · Bring a decision to a strategy session
The Trust Factor approach
Trust → Authority → Revenue
Earn trust through useful, accountable work. Build authority around a recognizable human perspective. Connect that authority to sustainable business value.
Trust Factor Flywheel
- 01 · Signal →
- 02 · Story →
- 03 · Show →
- 04 · Slice →
- 05 · Spread →
- 06 · Sell ↺
Keep human judgment, consent and accountability in charge as content moves across formats, platforms and AI agents.
Specific contributions · Inspectable work
Selected work & partnerships.
These examples show the situation, Rob’s contribution and what was delivered. A launch or partnership is described on its own terms; commercial growth is reported only when supported.
Own operating platforms · 2026
A clearer path from content to a useful service
Situation: Make advisory information, media archives and audience resources easier to find and use.
Rob’s contribution: Directed and carried out development of TrustFactorLab.com and improvements to NewMediaShow.com.
Delivered: Operating services, publishing and discovery pages, and clear routes to inquiries and audience resources.
Adore Creator Network · 2025–2026
Support for independent creator businesses
Situation: Independent shows need a shared discovery destination and practical support around content and commercial decisions.
Rob’s contribution: Founded Adore Creator Network and supports show launches, reboots, creative direction and monetization planning.
Delivered: An active show directory, including The Ashley Berges Show, The IMPACT Sales Podcast and Quick Before You Forget.
StreamYard · 2023–2024
Connecting platform capabilities with creator education
Situation: Help audio creators understand live and recorded video workflows.
Rob’s contribution: Hosted Podcast Tips with Rob Greenlee on StreamYard Channels and delivered creator education.
Delivered: A recurring program with guests and practical audio/video use cases.
Passion Struck Network · November 2025
A creator partnership brought to launch
Situation: Build a network around purpose-driven creators and human-centered storytelling.
Rob’s contribution: Co-founded the network with John R. Miles.
Delivered: A November 6, 2025 public launch with a named creator lineup and an announced distribution, speaking, events and education model.
Platform-development tools include Codex, GitHub, Render and Supabase. The working service and its business purpose come first.
Public endorsements
What industry voices say.
Public comments on Rob’s industry work, speaking and podcasting perspective, linked to their original context.
“Thank you to Rob Greenlee for stewarding the Podcast Hall of Fame and for putting together such a thoughtful, well-run event.”
Podcast Hall of Fame presenter
LinkedIn · Hall of Fame event recap
Read the LinkedIn post →
“I can’t think of anyone better or more credible than Rob Greenlee to spread the word to other podcasters”
100TV founder
Partnership announcement · June 15, 2023
Read the partnership announcement →
“The addition of Rob Greenlee marks a significant milestone in our mission to elevate the podcast industry with AI-driven audio solutions.”
insoundz co-founder and CEO
Company announcement · December 19, 2023
Read the company announcement →
“Rob brought a thoughtful perspective on what’s changing, what’s coming, and what independent podcasters should be thinking about now.”
LinkedIn event recap
Fireside chat held October 10, 2026
Read the public statement →
“For over 14 years, Rob has been a friend and mentor to me and many other influencers in the podcast space.”
VP of Podcaster Relations, Libsyn, at the time
Company announcement, May 16, 2019
Read the public statement →
“His deep understanding of the podcasting and new media industry is unparalleled, and his passion for empowering creators resonates strongly with our own values.”
StreamYard co-founder
Partnership announcement, June 15, 2023
Read the public statement →
“Rob is one of the leading voices in podcasting, digital media, and AI‑powered content creation.”
Global Author Impact Forum
LinkedIn event introduction
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“My favorite podcast whisperer Rob Greenlee reads the HLS move as proof that Apple still sets podcasting’s technical direction.”
Creator economy newsletter author
The Cold Water Era · May 18, 2026
Read the public statement →
“Shout out to Rob Greenlee, Chairperson of the Podcast Hall of Fame and 2017 inductee, for his continued work elevating podcasting pioneers.”
Writer on podcast awards and recognition
LinkedIn article · December 23, 2025
Read the public statement →
Ideas in public
How media, AI and human trust converge.
New Media Show is Rob’s forum for examining the decisions shaping creator businesses and media platforms.
One Short · October 8, 2026
Keep people at the center of AI.
A brief reflection on AI and human flourishing from Rob’s conversation with Descript CEO Laura Burkhauser.
One article · November 2, 2026
Spotify’s Skip Ahead Test Exposes the Real Creator/Podcast Power Shift
Spotify’s Skip Ahead test raises a bigger question for creators: who controls discovery, revenue, audience data, and the use of a creator’s voice and archive?
Advisory · Partnerships · Speaking · Leadership
Bring experienced judgment to your next decision.
Discuss full-time executive leadership, fractional responsibility, advisory work, strategic partnerships, speaking or a board opportunity.