Rob Greenlee · Media & creator platforms executive

Media strategy.
AI opportunities.
Human trust.

Where Human Trust Meets AI Scale.

Rob helps founders and leadership teams in media, creator technology and AI understand market shifts, clarify positioning and choose partnership and content priorities. Established creators and experts can work with him on where they fit and how to build human authority as AI changes media.

His perspective combines leadership at Microsoft, Libsyn, Spreaker/Voxnest and PodcastOne with hands-on Codex and AI development, content licensing, distribution and monetization.

Discuss your business challenge See recent work

Rob Greenlee in a dark suit, media executive, advisor and host — Founder, Trust Factor Lab
Host, New Media Show
Podcast Hall of Fame inductee & Chair

Choose your starting point

What decision are you working through?

Company leaders & founders

You need a clearer market position, more useful partnerships or a practical role for AI in your media business. Work with Rob to connect market understanding with priorities your team can act on.

Company advisory →

Established creators & experts

Your expertise needs a clearer place in the market. Examine how human-created, AI-enhanced and AI-generated media affect your positioning, audience relationships and human authority.

Creator strategy sessions →

Speaking, boards & leadership

You need experienced judgment for an event, leadership team or platform decision. Discuss the audience, challenge and role, from a keynote or workshop to executive or fractional leadership.

Speaking & leadership →

Advisory engagements are delivered through Trust Factor Lab, LLC. NewMediaShow.com is Rob’s platform for public industry conversations; Trust Factor Lab is where that perspective becomes a scoped engagement.

The Trust Factor approach

Trust → Authority → Revenue

Earn trust through useful, accountable work. Build authority around a recognizable human perspective. Connect that authority to sustainable business value.

Trust Factor Flywheel

01 · Signal →
02 · Story →
03 · Show →
04 · Slice →
05 · Spread →
06 · Sell ↺

Keep human judgment, consent and accountability in charge as content moves across formats, platforms and AI agents.

Explore Trust Factor Lab →

Selected business impact

Business impact across media platforms.

Microsoft · Zune

Role: October 2007–2014. Metric periods: [YEARS].

Podcasts: scaled the catalog from 500 to 36,000+ shows across Zune, Windows Media Center and Windows Phone.
Zune Insider: 2 million downloads in 24 months.
TV Marketplace: led acquisition for 800+ launch episodes; store revenue exceeded $40,000 weekly.

PodcastOne

EVP / CTO: January 2014–April 2015. Download growth during this tenure.

Led technology, distribution and advertising systems as monthly episode downloads grew from 100 million to 150 million.
Established deep editorial promotion partnerships with Apple’s podcast team and YouTube.

Libsyn

VP, Content & Partnerships: May 2019–December 2022.

Built industry relationships and developed Headliner and Canva partnerships.
Named to Inside Radio’s 2020 Podcast Power Players list.
Served as a founding board member and first Chairperson of The Podcast Academy during his Libsyn tenure.

Leadership across Microsoft, PodcastOne, Spreaker/Voxnest, Libsyn and Podbean. Explore Rob’s experience →

Recent business work · Ideas put into operation

Working platforms. Active networks. Partnerships launched.

These examples identify Rob’s role, the work delivered and what you can inspect, from his own operating platforms to public partnerships and creator networks.

Rob’s own platforms · 2026

From a business idea to an operating platform

Rob built and deployed TrustFactorLab.com using Codex, GitHub, Render and Supabase. He also modernizes NewMediaShow.com with Codex and AI across publishing, audio/video presentation, search discovery, social video and the audience newsletter.

In operation: Trust Factor Lab, New Media Show and RobGreenlee.com.

Explore the platform-building work →

Current work · 2025–2026

Supporting independent creator businesses

Through Adore Creator Network, Rob supports show launches, reboots, creative direction and monetization planning. The active network gives independent shows a shared discovery destination.

Outcome: [PLACEHOLDER: metric]
In operation: a show directory including The Ashley Berges Show, The IMPACT Sales Podcast and Quick Before You Forget.

Explore Adore Network and its shows →

November 2025 · Partnership brought to market

Co-founding a creator network

Rob co-founded Passion Struck Network with John R. Miles. Its November 6, 2025 launch introduced a named creator lineup and an announced model connecting podcast distribution, speaking, events and education.

Outcome: [PLACEHOLDER: metric]
Delivered: a public network launch with creators including John R. Miles, Erin Diehl, Susan Grau and Sandi Serling.

See the launch and partnership evidence →

Explore recent work, roles & outcomes

Testimonials & partners