Company projects · Ongoing advisory · Focused sessions
Media strategy for your next business decision.
Work with Rob on market positioning, strategic partnerships, content, distribution, monetization or practical AI adoption. Choose a company project, ongoing advisory relationship or focused strategy session. He is also open to full-time, fractional and advisory opportunities in media, creator technology and AI.
Choose the working relationship
A company project, ongoing guidance or one focused decision.
Company advisory & projects
Address a market, partnership, distribution or AI adoption challenge. Agree the scope, deliverables, timing and fee before work begins.
Ongoing advisory & fractional leadership
Connect market understanding with continued decisions and execution. Define priorities, responsibilities, decision authority and working rhythm together.
Focused strategy sessions
One hour · $250: work through one defined decision.
Two hours · $499: connect related decisions and develop a practical plan together.
Executive & board opportunities, résumé and direct contact →
Speaking & workshops for events and teams →
For media, creator technology & AI companies
Give a business challenge a defined path forward.
For founders and leadership teams deciding how to enter a market, explain their value to creators, prioritize partnerships or use AI while protecting human authority and audience trust. Start with the decision, the people it affects and the change you need to see.
Illustrative engagement · Example scope
Market-positioning and partnership review.
Intended buyer: a media, creator-platform or AI technology company’s founder or leadership team deciding which market proposition and partnership opportunities to prioritize.
Business decision: clarify who the offer serves, why it matters now, and which relationships deserve the team’s attention and resources.
- Brief and review: discuss the decision, business context and available customer, product and market evidence.
- Evaluate options: assess positioning, relevant alternatives and partnership opportunities with the team.
- Leadership readout: discuss recommendations, priorities, ownership and how progress will be reviewed.
Illustrative deliverables:
- A positioning brief.
- A prioritized partnership opportunity map.
- A practical 90-day action plan.
- A leadership readout and agreed progress-review plan.
A written proposal confirms scope, timing, responsibilities and fees before work begins. This is an example engagement, not a completed client case; commercial results depend on execution and market conditions.
A defined strategy project
Discuss a focused engagement around market positioning, partnership priorities, content and distribution, or the role of human, AI-enhanced and AI-generated media in your business.
Define together: the starting situation, research and review needed, recommendations or action plan, team responsibilities and the evidence used to review progress.
Before starting: agree the scope, deliverables, timeline and fee in a written proposal.
Ongoing advisory or fractional leadership
Discuss continued involvement when your team needs market perspective, relationship development and support connecting decisions with execution.
Define together: priorities, time commitment, meeting rhythm, decision authority, implementation responsibilities and progress reviews.
Before starting: agree the role, boundaries, working arrangement and fee.
In your inquiry: share your organization, the decision ahead, what you have tried, the people involved and your timing. Include a budget range if you have one. This begins a scope conversation; the paid sessions below can be booked directly.
Advisory engagements are delivered through Trust Factor Lab, LLC.
Relevant work you can inspect
Selected work & partnerships.
Rob’s own platforms · 2026
Building with AI and human direction
Business purpose: make services, content discovery and audience resources usable through operating websites.
Rob’s contribution: directed and carried out development of TrustFactorLab.com and improvements to NewMediaShow.com. Supporting tools include Codex, GitHub, Render and Supabase.
Visible result: operating websites that connect content, service information and audience resources.
Relevant when: you need to connect an AI-assisted workflow with an actual business purpose.
StreamYard · 2023–2024
Making a platform useful to creators
The role: creator partner and host of Podcast Tips with Rob Greenlee on StreamYard Channels.
Delivered: a recurring live education series demonstrating audio and video workflows with guests and practical use cases.
Relevant when: your platform needs clearer creator education and industry outreach.
Passion Struck Network · November 2025
Taking a creator partnership to launch
The role: co-founder with John R. Miles.
Delivered: a public network launch with a named creator lineup and an announced model spanning distribution, speaking, events and education.
Relevant when: you need to connect positioning, partners and a practical launch.
Explore the full project examples, roles and sources → · See Rob’s current thinking in six dated New Media Show conversations →
Speaking & workshops
Make the changing media market useful to your audience.
Keynotes, panels, moderated conversations and workshops for industry events, leadership teams and creator communities. Topics include AI and human media, platform change, distribution, partnerships, monetization and audience trust.
Fireside conversation
Inside the Future of Podcasting
Event: October 10, 2026 · New England Podcasters Group.
The organizer’s recap documents the completed engagement, public recording and favorable feedback about Rob’s insights and perspective.
Live event panel · New Media Show #648
Where Audio, Video, and AI Flow Together
Event: January 16, 2026 · Podfest Expo, Orlando.
Recording published: January 27, 2026.
Rob hosts James Cridland, Rox Codes and Philip Nelson in a discussion of formats, platforms and AI-assisted creator workflows.
Discuss an event or team session
Share the audience, topic, format, date, location or remote setup, and budget range. Agree the scope and fee together.
For creators · One-to-one consulting with Rob
Make sense of the market. Decide where you fit.
For creators, experts, executives, founders and media teams navigating the convergence of AI and human media. One hour: work through one defined decision. Two hours: connect related decisions and develop a practical plan. Both sessions connect media-market perspective with human authority, evidence and accountable action. Book through Trust Factor Lab on Calendly. Prices are in USD.
One focused market or trust decision
1-hour media market & human trust strategy session
Bring one decision about your positioning, content, audience relationships or use of AI. We will examine the market context, the trust implications and the next move that fits your situation.
- Understand how human, AI-generated and AI-enhanced content affect your market position
- Identify what makes your expertise and human presence credible across platforms
- Explore how an AI agent could represent you while keeping identity, responsibility and relationships clear
Working takeaway: a clearer decision, the tradeoffs that matter and practical next actions identified together during the session.
$250 USD · 60 minutes
Connect market insight with practical action
2-hour AI media & human trust working session
Use the additional time to connect your market position, content approach and AI agent plans. We will work through how to carry your expertise and human identity into a changing media environment.
- Map your opportunities in the creator economy and liquid media market
- Define a useful mix of human-created, AI-generated and AI-enhanced content across formats and platforms
- Work through AI agent representation, disclosure, human oversight and accountability
- Choose practical experiments, evidence to examine and a review point for what happens next
Working takeaway: priorities, a practical experiment and the evidence and review point to use when deciding what comes next, developed together during the session.
$499 USD · 120 minutes
Where human authority meets liquid media.
Liquid media is the movement of ideas and expertise across audio, video, text, platforms and AI-mediated experiences. The consulting explores how original human work, AI-generated material and AI-enhanced human expression can work together while maintaining a clear human identity, credible evidence and meaningful relationships.
AI agents can extend how you communicate and act. We examine what an agent should represent, how people recognize whose judgment stands behind it, and how disclosure, permissions and human accountability support trust. The aim is to earn human-level trust in the person or organization represented, with clear boundaries around the agent’s role.
Use Trust Factor Lab’s five-step approach, Understand, Decide, Act, Prove and Improve, to connect a useful change with a starting point, evidence and a review of what happened.
The public work behind this perspective.
Review dated New Media Show conversations on AI, identity and human trust, or explore the video topic library. The full career record and sources are on About Rob.
Make the most of our time.
Bring one clear goal, a short description of your market and audience, and examples of your current content, AI experiments or agent plans. Note the trust questions you face, what you have already tried and the constraints we need to work within.
We use the session to examine your situation together and identify your next priorities. If you need implementation support or ongoing advisory, we can discuss a separate scope.
Other ways to connect.
Book a 15-minute introduction to discuss fit, or invite Rob for a 60-minute podcast interview.
Contact Rob
Start with the decision you need to make.
For executive recruiting, full-time or fractional leadership: email Rob directly. Share the organization, role or business responsibility, working arrangement and timing. Review the executive overview and résumé →
For a company project, advisory role or speaking inquiry: share your organization, challenge and timing through Trust Factor Lab’s inquiry form. We can establish the fit and define a scope before work begins.
For a focused paid session: compare the one-hour and two-hour options and book through Calendly.
Show sponsorships & content partnerships
For New Media Show sponsorship, brand relationships, product placement or custom content, request a proposal through the show. Review the one-page sponsor media kit (PDF) for current package deliverables and reporting expectations. Newsletter and new website placements are recently introduced offerings; their results are measured from their own available baselines.
Looking for community?
For the Trust Creator Community Forum, ask me about participation.