Media leadership • Partnerships • Human trust
I help media companies, creator platforms, founders, and experts make clearer media decisions, strengthen their positioning, and turn expertise into business opportunity.
I’m Rob Greenlee, a media executive, advisor, host, and founder of Trust Factor Lab. My work spans broadcast radio, podcasting, video, platform partnerships, monetization, and responsible AI. I host the New Media Show and serve as Chair of the Podcast Hall of Fame, where I was inducted in 2017.
Put that experience to work for you
A clearer decision. A practical next step.
Choosing a podcast platform, rethinking your media positioning, or deciding how to grow a show? I bring the perspective of a creator, platform leader, and media business executive to the tradeoffs in front of you.
Book one hour to work through a focused media strategy question, or two hours for deeper podcast planning and training. We focus on your situation, the options worth considering, and the next steps you can take.
Looking for a different conversation?
15-minute introduction
Book a quick greet call
Let’s meet, hear a little about your goals, and explore whether working together makes sense. Share a short note about what you would like to discuss when you book.
60-minute guest interview
Invite me onto your podcast
For podcast hosts and guest bookers who want to interview me about podcasting, creator media, platforms, or human trust in the AI era.
What I’m focused on now
Media is becoming easier to create and harder to make credible. My focus is helping people and organizations make sound decisions about their positioning, content, distribution, partnerships, and use of AI while keeping accountable human judgment at the center.
Trust Factor Lab
Human Authority for the AI Media Era. The work connects experience, evidence, expression, amplification, and relationships to practical outcomes.
New Media Show
Twice-weekly conversations with people shaping podcasting, video, AI, creator platforms, monetization, and the future of independent media.
Trust Creator Community
I host the Trust Creator Community Forum at M3Linked, bringing creators, experts, entrepreneurs, and business leaders together around trust, evidence, and relationships.
Experience across the media ecosystem
I have worked on both sides of the decisions my consulting clients face: creating content and helping build the platforms, partnerships, and business models behind it. That experience helps me examine your choices in context, from production and distribution to audience relationships and monetization.
- Microsoft
- Led podcast and media initiatives across Zune, Xbox, Windows Media Center, and Windows Phone, working on audio and video podcast distribution across Microsoft platforms.
- PodcastOne
- Served as EVP/CTO, working at the intersection of commercial podcast networks, technology, and advertising.
- Spreaker / Voxnest
- Held senior content, partnerships, and podcaster-relations roles, connecting creators with platform opportunities.
- Libsyn / AdvertiseCast
- Served as VP of Content and Partnerships, working across creator relationships, distribution, monetization, and industry partnerships.
- StreamYard
- Worked as a creator partner, podcasting consultant, and brand evangelist around live audio and video production.
A body of work you can explore
Broadcast to digital
WebTalk Radio
Beginning in 1999, WebTalk connected radio audiences with the people building the internet. Publishing through RSS followed in September 2004. The surviving recordings document that transition.
An ongoing industry conversation
New Media Show
I co-created the show with Todd Cochrane in 2013. Our years of conversations covered open podcasting, technology, monetization, and creator independence. I continue that work with a broader media focus.
Experiential marketing
The world’s largest glass of orange juice
A marketing concept brought to life through engineering, public events, and a Guinness-recognized record. The original project history and photographs remain available.
Industry leadership
As Chair of the Podcast Hall of Fame, I help recognize people whose work has made lasting contributions to podcasting. I was also a founding Board of Governors member and early Chair of The Podcast Academy.
I earned a BBA with a concentration in Marketing from Pacific Lutheran University.
Bring your next media decision to the conversation.
Choose a focused one-hour strategy session or a two-hour podcast working session with me.
Book 1 hour · $250Book 2 hours · $499
See session details · Ask about speaking, partnerships, or ongoing advisory
Recognition & industry leadership
Podcast Hall of Fame
Explore my 2017 induction, presented by Todd Cochrane, my acceptance remarks, and the 2026 induction ceremony in Orlando.
Hi Rob,
My name is Jonathan Marquez and I was doing some research on some tall glasses of OJ and I stumbled upon your information. We are having an event at the South Beach Food and Wine Festival and I would like to talk to you and get to know more about how you created it, and if we can showcase it at our clients tent?
If you could please email me or call me back at 561-750-3500, it would be truly appreciated!
Best Regards,
Jonathan Marquez
Hey could you by chance convey to your coworkers that we need some damn Zune hardware up in here? =) I am never going to buy a friggin Ipod so I would love to see one more Zune brand product pass the doors before the hardware side of Zune dies. =)
Thank you if you ever get to reading this email, keep up the good work, Zune defiantly has grown since the good Ol’ brown and green brick. I love the work you guys do.
So if you’re ever in Ellensburg (CWU’s town) call me up and I would happily buy you a good meal and sit down and talk about Zune? Microsoft? (I hope to be a computer coder once I get through college).
Mitchell Hansen
I used to love the New Movie Trailers Podcast you recommended on the Zune Insider but it hasn’t updated in a while. What happened?
Sorry, backend publishing issue. It is back up and you should see new Movie Trailers again.
Hi Rob,
Hope you are well.
My name is Rob Proctor and I am the CEO at Audioboo.com, based in the UK.
I am contacting you to potentially present Audioboo and hopefully discuss how Audioboo might be able to work with yourself and Windows Phone.
We are experts at spoken word audio, especially spoken word and odcasting where we work with the likes of: The BBC, CBS, Aljazeera, Southern Cross Auatereo, News International, The Guardian and many more. Indeed we now have over 2,000 active content channels.
Our platform allows users large and small to create, upload, store, broadcast and embed their audio…..so is a very versatile creation, promotion and marketing platform for all sorts of audio content.
We recently floated on the UK stock market and are now redeveloping our range of mobile apps beyond just iOS and Android….so would love to work closely with windows phone.
Please drop me a line and hopefully we can catch up and have a chat.
Cheers for now
Rob
rob@audioboo.com