Rob Greenlee is a 2017 Podcast Hall of Fame inductee, current Chairperson of the Podcast Hall of Fame, new-media executive, creator, strategist, and entrepreneur with more than 27 years of experience spanning broadcast radio, podcasting, digital audio and video, creator platforms, media partnerships, monetization, and emerging AI-assisted media.
Today, Rob’s work sits at the intersection of human trust, creator authority, podcasting, video, artificial intelligence, audience relationships, and the future of new media.
He is the Founder and CEO of Trust Factor Lab, Founder of the Adore Podcast and Creator Network, host of the Trust Creator Community at M3Linked.com, and Co-Founder of the Passion Struck Network. Through these initiatives, Rob works with creators, executives, founders, media companies, and organizations on strengthening authority, visibility, audience trust, content strategy, and sustainable media businesses.
New Media Show
Rob is the co-founder and current host of the New Media Show, the long-running audio and video series he originally created with podcasting pioneer Todd Cochrane.
The show now publishes twice weekly and has expanded beyond podcasting into the larger new-media landscape, covering video, AI, streaming, creator platforms, audience ownership, monetization, community, trust, advertising, platform power, and the convergence of independent creators and professional media.
Podcasting remains an important part of the show, but it is now one lane inside a much larger conversation about where media is going.
For more than a decade, Rob co-hosted The New Media Show with Todd Cochrane, co-founder and longtime CEO of Blubrry Podcasting and a 2015 inductee into the Podcast Hall of Fame. Following Todd’s death in 2025, Rob continued the show while expanding its editorial mission.
Together, Todd and Rob helped shape years of industry discussion around open podcasting, RSS, technology, monetization, creator independence, platforms, measurement, and the evolution of the medium. The current New Media Show carries that history forward while examining the much broader transformation now happening across creator-led media.
Trust, Human Authority and AI Media
Rob founded Trust Factor Lab in response to a growing challenge in the AI media era: creating content is becoming easier, but establishing who deserves trust is becoming harder.
His work focuses on the human side of modern media, including credibility, authority, transparency, responsible AI use, executive and creator positioning, reputation, human oversight, audience relationships, and the creation of visible evidence of expertise.
Rob also leads the Trust Creator Community at M3Linked, bringing creators, entrepreneurs, experts, and business leaders together around practical ways to strengthen trust, authority, relationships, and business outcomes.
Passion Struck Network
Rob is Co-Founder of the Passion Struck Network, alongside John R. Miles.
The network was created around creator-led media, meaningful audience relationships, human-centered storytelling, and the development of content properties that extend beyond individual podcast episodes into larger media and community ecosystems.
Rob is also developing Spoken Human, an original series exploring what remains distinctly human as artificial intelligence becomes more deeply embedded in communication, media, work, creativity, and everyday life.
Podcast Hall of Fame and Industry Leadership
Rob currently serves as Chairperson of the Podcast Hall of Fame, where he helps lead the organization’s mission to recognize people whose work has made significant and lasting contributions to podcasting.
He was inducted into the Podcast Hall of Fame in 2017 and now helps guide its annual induction process, industry partnerships, ceremony, and long-term development.
Rob was also a Founding Board of Governors member and early Chair of The Podcast Academy, helping establish the organization during its formative years and contributing to the development of what became the Ambies Awards.
Executive Leadership Experience
Rob has held leadership roles across many of the companies and platforms that helped shape modern podcasting and digital audio.
Microsoft
Rob led podcast and media initiatives for Zune, Xbox, Windows Media Center, and Windows Phone, helping expand the distribution of audio and video podcasts across Microsoft platforms.
PodcastOne
Served as EVP/CTO during an important period in the growth of commercial podcast networks and advertising.
Spreaker / Voxnest
Served in senior content, partnerships, and podcaster-relations roles and was an early U.S.-based leader for the company.
Libsyn / AdvertiseCast
Served as VP of Content and Partnerships, working across creators, platforms, distribution, monetization, and industry relationships.
StreamYard
Worked as a creator partner, podcasting consultant, and brand evangelist around live audio-video production and the Live Podcast Tips initiative.
Across these roles, Rob has worked at the intersection of content development, creator relations, business development, platform adoption, distribution, advertising, monetization, audio-video convergence, and emerging media technology.
An Early History in Digital Media and Podcasting
Rob’s online media journey began in 1999 with the WebTalk World Radio Show, which originated on terrestrial radio and later expanded to online and satellite radio distribution.
On September 16, 2004, WebTalk began publishing via RSS, an early podcasting milestone widely cited as the first nationally syndicated broadcast radio program to transition to podcasting.
That work gave Rob a front-row view of the transition from traditional broadcasting to downloadable media, podcasting, streaming, mobile distribution, creator platforms, video, and today’s AI-assisted media environment.
His past programs also include the Zune Insider Podcast and the 186-episode Spreaker Live Show.
Current Shows and Media Projects
New Media Show
Twice-weekly audio and video conversations about the forces reshaping podcasting and the broader new-media industry.
Spoken Human
An upcoming series exploring human identity, creativity, trust, communication, and relationships in an increasingly AI-assisted world.
Trust Factor with Rob Greenlee
Conversations and insights focused on credibility, reputation, human authority, trust, and influence.
Behind the EV Wheel
Rob’s long-running video series exploring electric vehicles, Tesla technology, autonomous-driving development, and the real-world experience of living with emerging transportation technology.
Speaking, Advisory and Media
Rob is a frequent keynote speaker, moderator, panelist, podcast guest, media commentator, and strategic advisor.
His speaking and advisory topics include:
– The future of new media
– Podcasting and audio-video convergence
– Creator-led media businesses
– Human trust in an AI-driven world
– AI and responsible media
– Creator and executive authority
– Audience development and ownership
– Media platforms and distribution
– Podcast and creator monetization
– The evolution of podcasting
– Building trusted human brands in the AI era
Rob earned a BBA in Business Administration with a concentration in Marketing from Pacific Lutheran University.
And in one of the more unusual chapters of his marketing career, he once set a Guinness World Record in 1997 for creating the World’s Largest Glass of Orange Juice.
Connect With Rob
– Rob Greenlee
RobGreenlee.com
– New Media Show
NewMediaShow.com
– Passion Struck Network
PassionStruckNetwork.com
– Adore Podcast and Creator Network
AdoreNetwork.com
– Podcast Hall of Fame
PodcastHall.com
Speaking, Consulting and Media Inquiries
Rob is available for global keynotes, interviews, panels, and moderating on podcasting, creator strategy, and AI in media.
Booking and consulting: calendly.com/robgreenlee
He attended Pacific Lutheran University, earning a BBA in Business Administration with a concentration in Marketing.
Available for global keynote, interview, panelist, and moderator opportunities in digital media and podcasting; email: rob. greenlee at gmail.com.
Hi Rob,
My name is Jonathan Marquez and I was doing some research on some tall glasses of OJ and I stumbled upon your information. We are having an event at the South Beach Food and Wine Festival and I would like to talk to you and get to know more about how you created it, and if we can showcase it at our clients tent?
If you could please email me or call me back at 561-750-3500, it would be truly appreciated!
Best Regards,
Jonathan Marquez
Hey could you by chance convey to your coworkers that we need some damn Zune hardware up in here? =) I am never going to buy a friggin Ipod so I would love to see one more Zune brand product pass the doors before the hardware side of Zune dies. =)
Thank you if you ever get to reading this email, keep up the good work, Zune defiantly has grown since the good Ol’ brown and green brick. I love the work you guys do.
So if you’re ever in Ellensburg (CWU’s town) call me up and I would happily buy you a good meal and sit down and talk about Zune? Microsoft? (I hope to be a computer coder once I get through college).
Mitchell Hansen
I used to love the New Movie Trailers Podcast you recommended on the Zune Insider but it hasn’t updated in a while. What happened?
Sorry, backend publishing issue. It is back up and you should see new Movie Trailers again.
Hi Rob,
Hope you are well.
My name is Rob Proctor and I am the CEO at Audioboo.com, based in the UK.
I am contacting you to potentially present Audioboo and hopefully discuss how Audioboo might be able to work with yourself and Windows Phone.
We are experts at spoken word audio, especially spoken word and odcasting where we work with the likes of: The BBC, CBS, Aljazeera, Southern Cross Auatereo, News International, The Guardian and many more. Indeed we now have over 2,000 active content channels.
Our platform allows users large and small to create, upload, store, broadcast and embed their audio…..so is a very versatile creation, promotion and marketing platform for all sorts of audio content.
We recently floated on the UK stock market and are now redeveloping our range of mobile apps beyond just iOS and Android….so would love to work closely with windows phone.
Please drop me a line and hopefully we can catch up and have a chat.
Cheers for now
Rob
rob@audioboo.com