Media leadership · Marketing · Partnerships
Media executive. Strategic advisor. Ideas carried through to execution.
Rob is a media executive, marketer, advisor and host whose career spans broadcast radio, podcasting, video, consumer platforms and creator businesses. He connects content and technology decisions with business development, partnerships and the practical work of bringing ideas to market. Today, that includes using AI to build and operate digital platforms, alongside identifying market trends and helping others decide how to respond.
He founded Trust Factor Lab, hosts New Media Show and serves as Chair of the Podcast Hall of Fame, where he was inducted in 2017.
Ideas carried through to execution.
For boards, leadership teams, founders and creators
Strategic perspective grounded in operating experience.
Rob brings experience across established media platforms, commercial podcast networks and entrepreneurial teams to conversations about where to invest attention, how to develop partnerships and what it takes to execute a media strategy. That perspective connects company-level decisions with the practical realities of startups and creator-led businesses.
Technology and distribution
Assess changing platforms, audio-video business models and the tradeoffs between reach, dependence and direct audience relationships.
Partnerships and positioning
Connect product capabilities, creator needs and commercial relationships to a proposition people can understand and use.
Responsible adoption of AI
Consider practical uses, human accountability, disclosure and the trust implications of changes in content and workflows.
Discuss board, leadership or founder advisory Explore creator & media strategy
Current leadership & advisory
The work today
Media is becoming easier to create and harder to make credible. Rob’s focus is helping people and organizations make sound decisions about their positioning, content, distribution, partnerships, and use of AI while keeping accountable human judgment at the center.
Trust Factor Lab
Human Authority for the AI Media Era. The work connects experience, evidence, expression, amplification, and relationships to practical outcomes.
New Media Show
Conversations with people shaping podcasting, video, AI, creator platforms, monetization, and the future of independent media.
Trust Creator Community
Rob hosts the Trust Creator Community Forum at M3Linked, bringing creators, experts, entrepreneurs, and business leaders together around trust, evidence, and relationships.
Rob also serves as Chair of the Podcast Hall of Fame, connecting current industry leadership with its documented history.
Business building · Marketing · Partnerships
Building platforms, partnerships and market understanding.
Rob’s recent work combines AI-assisted platform development, support for independent shows, network building, live events and market-trend analysis. These examples show his role and the concrete work delivered, with current activity first and dated projects in reverse order.
Current work · 2026 · AI-assisted platform development
Building platforms, not just publishing on them
Rob’s role: directing and carrying out AI-assisted development across his own websites, connecting business strategy with hands-on implementation.
Delivered: operating media and advisory websites that bring together content, discovery, publishing workflows and clear paths to engagement. The work spans Trust Factor Lab, New Media Show and RobGreenlee.com.
Business relevance: turns ideas into working digital experiences and gives Rob direct operating experience with the capabilities, limits and human oversight of AI-assisted development.
Current work · 2025–2026
Supporting the business behind independent shows
Rob’s role: founder of Adore Creator Network and hands-on support for shows in the network.
Delivered: an active network and shared discovery destination for independent programs, alongside creator support with show launches, reboots, creative direction and monetization planning. The current directory includes The Ashley Berges Show, The IMPACT Sales Podcast, Make the Grade Experience and Quick Before You Forget.
Business relevance: connects content decisions, positioning and distribution with the practical work of operating a creator business.
Explore the active Adore Network →
Read Rob’s account of the support, October 24, 2025 →
October 2026 · Market trends & community speaking
Helping New England creators interpret the next market shift
Rob’s role: featured guest in a fireside chat with the New England Podcasters Group in Massachusetts.
Delivered: a completed community appearance, published by group founder Ande Lyons on October 16 as Inside the Future of Podcasting.
Market perspective: connects the shift toward video, content repurposing, AI-assisted production and direct audience relationships with distribution and monetization choices. It demonstrates how Rob translates industry trends into practical questions for creators and media businesses.
January 16, 2026 · Live event execution
Taking New Media Show onto the Podfest stage
Rob’s role: host of a live New Media Show panel at Podfest Expo in Orlando.
Delivered: a completed on-stage discussion with James Cridland of Podnews, Rox Codes of Flightcast and Philip Nelson of Nelco Media, followed by audio and video publication on January 27.
Business relevance: brings industry relationships, event presentation and production together in a program that serves both conference attendees and an ongoing on-demand audience.
November 6, 2025 · Network launch
Co-founding Passion Struck Network
Rob’s role: co-founder with John R. Miles, as documented in the company’s launch announcement.
Delivered: a publicly launched creator network with a named inaugural lineup, including Passion Struck, Spoken Human, Workday Playdate, Infinite Life, Infinite Wisdom and Fear Unzipped.
Business relevance: a partnership brought to market with defined creator positioning and an announced model spanning podcast distribution, speaker representation, events and education.
2023–2024 · Platform partnership & customer education
StreamYard Channels: putting the product into practice
Rob’s role: StreamYard creator partner and host of Podcast Tips with Rob Greenlee on StreamYard Channels.
Delivered: a recurring live education series connecting the platform’s capabilities with podcasting workflows, guest conversations and audio/video distribution. The 2024 series includes a community-building episode with Danny Peña and a live-video production session with Melanie Dyann Howe.
Business relevance: translates product features into use cases through brand education, industry outreach and practical demonstrations.
Read the partnership announcement, June 15, 2023 →
Explore the May 2024 program and distribution →
Recent media & education · Most recent first
Ideas translated into useful public work.
Explore recent examples of Rob turning media strategy, technology questions and creator needs into published education. Each example identifies his role, the work delivered and why it matters.
October 20, 2026 · In-person production & education
Inside the business of a video podcast studio
Rob’s role: host and interviewer at Gotham Production Studios in New York City.
Delivered: a published studio tour and conversation with co-founders Brianna and Matt Peters, supported by detailed show notes and practical takeaways.
Why it matters: connects cameras, sets, creator coaching and production support to the real decisions facing companies and independent shows.
October 8, 2026 · AI product leadership & creator workflows
Making AI editing understandable and useful
Rob’s role: host of a conversation with Descript CEO Laura Burkhauser.
Delivered: a published discussion translating AI editing, product direction and creative choices into questions creators can apply to their own workflows.
Why it matters: bridges executive product strategy and hands-on production while keeping human voice, judgment and audience trust in view.
July 23, 2026 · Strategy & market interpretation
Connecting formats into a trusted media brand
Rob’s role: author of a published media strategy perspective.
Delivered: a framework connecting audio, video, discovery, communities and clearly disclosed AI extensions around a recognizable human creator.
Why it matters: helps founders and media leaders consider how individual channels fit a wider audience relationship and business model.
September 30, 2025 · Creative experimentation & human identity
Human expression in an AI-clone world
Rob’s role: creator and presenter of Spoken Human.
Delivered: a published explanation of a proposed human-versus-AI-clone format and the questions it raises about voice, authenticity and digital identity.
Why it matters: shows an experimental approach to emerging formats with clear attention to how audiences understand who is speaking.
2026 · Guest expertise & publisher collaboration
Bringing media strategy to other business audiences
Rob also works with other hosts as a guest, connecting podcasting, AI and audience trust to business decisions. Recent published appearances include Marketer of the Day with Robert Plank, August 7, 2026, and The Sound Off Podcast with Matt Cundill, June 8, 2026. These collaborations demonstrate his ability to explain platform shifts and strategic tradeoffs to entrepreneurial and professional media audiences.
Innovative ideas. Practical execution.
Earlier roles. Enduring experience.
Rob’s background combines marketing, hands-on media production, platform operations and executive leadership. The work has ranged from a physical brand experience at a public festival to podcast distribution inside major consumer platforms. Across those settings, the recurring task has been to turn an idea into something people can discover, understand and use.
StreamYard: connecting live video and podcasting
Creator partner, podcasting consultant and brand evangelist · Partnership announced in 2023
Rob’s StreamYard partnership focused on helping podcasters work across audio, recorded video and live production. It connected product education and industry outreach with his own experience creating and distributing shows.
The Podcast Academy: founding governance and industry building
Founding Board of Governors member and early Chair · 2020
Rob was a founding Board of Governors member and early Chair of The Podcast Academy. The June 17, 2020 announcement of his chair appointment named Rob and Executive Director Michelle Cobb as hosts of the Academy’s membership-launch webinars, introducing a professional community built around recognition, education and shared practice.
Public work to explore: the Academy’s early membership launch, Hall of Fame induction history, and New Media Show’s continuing record of industry conversations.
The Podcast Academy chair and membership-launch announcement, June 17, 2020 · Rob’s Hall of Fame recognition and ceremony archive.
Libsyn: content and industry partnerships
Vice President of Content and Partnerships · Joined in 2019
At Libsyn, Rob worked on podcast-producer relationships and industry partnerships, alongside the company’s podcaster-relations team. The role brought together creator needs and the business of hosting, distribution and monetization.
Libsyn’s May 16, 2019 announcement documents the appointment and earlier roles.
Spreaker and Voxnest: content, partnerships and creator relationships
Head of Content, 2015–2018 · Head of Partnerships and VP of Podcaster Relations, 2018–2019
Spreaker appointed Rob Head of Content in April 2015 to attract and develop podcast programming. His later Voxnest roles expanded into platform partnerships, industry outreach and relationships with producers using the company’s creation, distribution, measurement and monetization tools.
Spreaker’s appointment announcement, April 14, 2015.
PodcastOne: executive technology leadership
Executive Vice President / Chief Technology Officer · 2014
Rob moved from a consumer platform environment into a commercial podcast network. His EVP/CTO role connected the technology behind a publishing business with its content and commercial operations.
Microsoft: connecting podcasts to consumer platforms
Podcast content and business leadership · Zune, Xbox, Windows Media Center and Windows Phone
Rob led audio and video podcast integration work across Microsoft’s media ecosystem. His roles included Business Manager of Podcasts and TV for the Xbox Marketplace on Zune, and podcast content work for Windows Phone and Xbox Music. He also produced and hosted media around the products, including Zune Insider.
The contribution: connecting publishers and podcast content with consumer discovery and distribution, while bringing a creator’s understanding of production to platform decisions.
Melodeo Mobilcast: content and marketing for mobile listening
Global Content and Marketing Manager
At Melodeo Mobilcast, Rob connected podcast content with an emerging mobile distribution model. His role combined content and marketing at a time when listening directly on a mobile phone was still developing.
WebTalk: bringing the internet onto the air
WebTalk World Radio Show · Launched in 1999
Rob and Dana Greenlee hosted conversations with the people building the internet, translating emerging technology into an accessible radio program. WebTalk reached listeners through broadcast syndication, online streaming and downloadable recordings; its history includes CNET Radio and XM distribution. It began publishing through RSS in September 2004.
The surviving archive includes conversations about online publishing, search, internet businesses and early mobile media. It records a practical transition from a scheduled radio program to media people could access on their own terms.
Listen to the WebTalk archive · See the original program’s distribution record.
Marketing that became a real-world experience
Florida Department of Citrus · Experiential marketing
Before his podcast platform roles, Rob worked in marketing with the Florida Department of Citrus. He co-designed the concept for the World’s Largest Glass of Florida Orange Juice with engineer David Johnson, bringing a brand idea into a public installation that combined fabrication, refrigeration, sampling and event presentation.
The result: the project set its record at the Portland Rose Festival in June 1998, with a measured 611.18 gallons of orange juice. Guinness issued the record certificate on February 15, 1999. The project history credits both Rob’s concept work and the engineering contribution.
Explore the original project account, dates and photographs.
Explore the earlier show and marketing archives
Earlier work and original archives
An ongoing industry conversation
New Media Show
Rob co-created the show with Todd Cochrane in 2013. Its conversations cover open podcasting, technology, monetization, and creator independence, alongside a wider media focus.
Broadcast to digital
WebTalk Radio
Beginning in 1999, WebTalk connected radio audiences with the people building the internet. Publishing through RSS followed in September 2004. The surviving recordings document that transition.
Experiential marketing
The world’s largest glass of orange juice
A marketing concept brought to life through engineering, public events, and a Guinness-recognized record. The original project history and photographs remain available.
Put that experience to work for you
A clearer decision. A practical next step.
Choosing a podcast platform, rethinking your media positioning, or deciding how to grow a show? Rob brings the perspective of a creator, platform leader, and media business executive to the tradeoffs in front of you.
Book one hour to work through a focused media strategy question, or two hours for deeper podcast planning and training. The session focuses on your situation, the options worth considering, and the next steps you can take.
Looking for a different conversation?
15-minute introduction
Book a quick greet call
Meet Rob, share your goals, and explore whether working together makes sense. Share a short note about what you would like to discuss when you book.
60-minute guest interview
Invite Rob onto your podcast
For podcast hosts and guest bookers who want to interview Rob about podcasting, creator media, platforms, or human trust in the AI era.
Industry leadership
Rob’s industry service connects recognition, education and relationships with the work of creators and platform leaders.
Rob earned a BBA with a concentration in Marketing from Pacific Lutheran University.
Bring your next media decision to the conversation.
Choose a focused one-hour strategy session or a two-hour podcast working session with Rob.
Book 1 hour · $250Book 2 hours · $499
See session details · Ask about speaking, partnerships, or ongoing advisory
Recognition & industry leadership
Podcast Hall of Fame
Explore Rob’s 2017 induction, presented by Todd Cochrane, his acceptance remarks, and the 2026 induction ceremony in Orlando.
Hi Rob,
My name is Jonathan Marquez and I was doing some research on some tall glasses of OJ and I stumbled upon your information. We are having an event at the South Beach Food and Wine Festival and I would like to talk to you and get to know more about how you created it, and if we can showcase it at our clients tent?
If you could please email me or call me back at 561-750-3500, it would be truly appreciated!
Best Regards,
Jonathan Marquez
Hey could you by chance convey to your coworkers that we need some damn Zune hardware up in here? =) I am never going to buy a friggin Ipod so I would love to see one more Zune brand product pass the doors before the hardware side of Zune dies. =)
Thank you if you ever get to reading this email, keep up the good work, Zune defiantly has grown since the good Ol’ brown and green brick. I love the work you guys do.
So if you’re ever in Ellensburg (CWU’s town) call me up and I would happily buy you a good meal and sit down and talk about Zune? Microsoft? (I hope to be a computer coder once I get through college).
Mitchell Hansen
I used to love the New Movie Trailers Podcast you recommended on the Zune Insider but it hasn’t updated in a while. What happened?
Sorry, backend publishing issue. It is back up and you should see new Movie Trailers again.
Hi Rob,
Hope you are well.
My name is Rob Proctor and I am the CEO at Audioboo.com, based in the UK.
I am contacting you to potentially present Audioboo and hopefully discuss how Audioboo might be able to work with yourself and Windows Phone.
We are experts at spoken word audio, especially spoken word and odcasting where we work with the likes of: The BBC, CBS, Aljazeera, Southern Cross Auatereo, News International, The Guardian and many more. Indeed we now have over 2,000 active content channels.
Our platform allows users large and small to create, upload, store, broadcast and embed their audio…..so is a very versatile creation, promotion and marketing platform for all sorts of audio content.
We recently floated on the UK stock market and are now redeveloping our range of mobile apps beyond just iOS and Android….so would love to work closely with windows phone.
Please drop me a line and hopefully we can catch up and have a chat.
Cheers for now
Rob
rob@audioboo.com