Useful ideas about video, podcasting and human-led AI for experts and creators building an audience and a business.
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LATEST EPISODE · NEW MEDIA SHOW #692
What Does a Video Podcast Need to Compete? At Gotham Production Studios in NYC
With Brianna Peters and Matt Peters, co-founders of Gotham Production Studios
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Rob Greenlee joins Brianna and Matt Peters at Gotham Production Studios to explore video podcast production, creator strategy, AI, and audience relationships.
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Selected conversation: Laura Burkhauser on AI & creative direction · #690
Selected conversation · New Media Show #690
How AI Is Changing the Creator Workflow
With Laura Burkhauser, CEO of Descript. A conversation about AI editing, creative direction, and keeping your voice as production gets easier.
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Put one idea to work: use Trust Factor Lab’s Understand → Decide → Act → Prove → Improve approach to choose a useful change and examine what happened.
I co-created New Media Show with Todd Cochrane in 2013. Today, its conversations extend that history into the broader creator-media landscape.
Rob’s creator platform · Topic library
Create useful media. Earn trust. Create outcomes.
Explore Rob’s range as a host, educator, commentator and technology creator. Choose a topic, watch a video and try one practical action. Eight selections are from 2026; the Spoken Human concept is from 2025. Dates are YouTube publication or livestream dates.
Production & live-show judgment
Can You Control Guest Audio? The Hard Truth
Rob Greenlee · Solo commentary
Rob weighs guest audio quality, audience expectations and the practical decisions a host faces during a live show.
Try this: Create a short guest sound-check checklist and decide which audio problems require a pause or follow-up recording.
AI workflows & practical education
How To Build AI for Creators using AI Agents to Work Smarter | Mike Russell
New Media Show · Interview with Mike Russell
A conversation about connecting AI agents to research, production and publishing while retaining human taste and editorial direction.
Try this: Map one repetitive production task, test assistance on a copy and keep human review before publishing.
Trust, disclosure & responsible AI
Should Creators Disclose AI? The Substance Test for Trust #670
New Media Show · Interview with Alberto Betella
Rob and Alberto Betella examine AI-created substance, voice cloning, consent and the choices behind useful disclosure.
Try this: Identify what AI contributed to one piece of content and write a clear audience-facing disclosure where that contribution changes the experience.
Creator businesses & ownership
When Creators Becomes a Media Company | Steve Wilson #676
New Media Show · Live interview with Steve Wilson
Rob and Steve Wilson explore creator partnerships, intellectual property and building a media business across formats without losing creative control.
Try this: Map the channels, audience relationships and intellectual property you control, then identify one dependency to reduce.
Media leadership & distribution
The Future of Media | Leo Laporte, TWiT.tv
New Media Show · Interview with Leo Laporte
An industry conversation about independent media, audio and video distribution, audience relationships and the limits of fragmented measurement.
Try this: Compare one audience goal across your distribution channels and keep each platform’s measurements separate.
Audience discovery & marketing
The Podcast Discovery Problem Nobody’s Talking About | Arielle Nissenblatt #655
New Media Show · Interview with Arielle Nissenblatt
Rob and Arielle Nissenblatt discuss recommendation, curation, positioning and discovery across podcast apps, video and newsletters.
Try this: Write a one-sentence recommendation for your show and test whether an existing listener can easily pass it to a friend.
Storytelling & format strategy
Story vs Screen: Can Fiction Podcasts Survive | Lauren Shippen #652
New Media Show · Live interview with Lauren Shippen
A conversation about protecting audio storytelling while choosing discovery assets and a visual strategy a creator can sustain.
Try this: Separate the core story from its promotion and choose one discovery asset that fits your production capacity.
Technology testing & explanation
The Harsh Reality of Tesla Hardware 3: Can It Handle Future FSD?
Behind the EV Wheel · Owner perspective & field footage
Rob uses his Tesla ownership experience to examine hardware limits, upgrade questions and the difference between today’s capabilities and future possibilities.
Try this: When explaining a new technology, label what you observed, what is announced and what remains an estimate or prediction.
Human expression & creative experiments
Real Human or AI Clone? (Human)
Spoken Human · Solo reflection & experiment proposal
Rob introduces a human-versus-AI-clone creative experiment and explores voice, identity and authentic expression.
Try this: Choose what must remain recognizably yours in a creative workflow, and label synthetic voice or likeness clearly.
Turn viewing into practice: choose one action, note your starting point and review what changed. Trust Factor Lab’s Understand → Decide → Act → Prove → Improve approach provides a structure for that work.
These recordings reflect their publication dates. Guest views, technology predictions and proposed experiments are perspectives to examine; verify current tools, platform rules and capabilities before acting. For more full-length conversations and show notes, explore New Media Show.
Earlier talks: podcast foundations, monetization, trust and reinvention
Earlier @RobGreenlee selections
Earlier talks & practical foundations
Choose a topic, watch a selected video and try one practical action. These are existing archive recordings, with their original publication dates. Older discussions provide context; tools, platform rules and business conditions may have changed.
Podcast foundations
The Niche Secret Every Podcaster is Missing
· Panel conversation
A panel moderated by Rob on choosing a niche, understanding an audience and refining a show’s position.
Try this: Write a one-sentence audience promise: who it serves, the problem and the useful result.
A useful media business
The Real Way Successful Podcasters Get Paid
· Archive presentation
Rob explores advertising, listener support, subscriptions and products or services as different business models.
Try this: Choose one model to test against a specific audience need. Treat the presentation as historical context, not current pricing or platform terms.
AI with human judgment
AI Podcast Publishing Processes and Growth or Decline in Podcast Market
· New Media Show conversation
Rob and Todd Cochrane discuss AI in podcast publishing and changes in the podcast market.
Try this: Choose one production task for AI assistance and keep a human check for accuracy, voice and usefulness. Verify today’s tools and terms separately.
Credibility and visible value
Trust Factors in Growing Podcast Audience and Deep Connections
· Conference presentation
A talk on respecting audience needs, listening to feedback and building meaningful connections.
Try this: Ask an audience member what helped them, record the answer with permission and separate feedback from evidence of a business result.
Experience and reinvention
Finding Purpose After 50: Why Human Connection Matters More Than Ever
· Personal reflection
Rob reflects on purpose, relevance, changing work and the value of human connection.
Try this: Choose one piece of experience to turn into a useful explanation or demonstration for the audience you want to serve now.
Trust Factor
Emotional Intelligence and Information Trust | Ep 3
· Trust Factor episode
A discussion of emotional intelligence, communication and checking the information we share.
Try this: Before sharing a claim, check its original source, date and limitations. Make a correction visible when one is needed.
Turn viewing into practice: choose one action, note your starting point and review what changed. Trust Factor Lab’s Understand → Decide → Act → Prove → Improve approach provides a structure for that work.
The Trust Factor recordings explore human relationships, business and technology. Trust Factor Lab is Rob’s advisory business and home to practical resources. For more full-length conversations and verified show notes, explore New Media Show.
Earlier shows and conversations
These archives preserve earlier work on trust, communication, and podcasting.
Trust Factor with Rob Greenlee
Earlier conversations about credibility, relationships, and trust in business and life.
Spoken Life Podcast
Conversations exploring the spoken word, human stories, and digital connection.
Go back to the beginning.
Explore WebTalk Radio recordings from the early years of the internet and podcasting.
For guest suggestions, interviews, or collaborations, contact Rob. For sponsorship, explore New Media Show partnerships.
i saw them and rob with a broom!!!
looks so cool. its like your own garden of greenlee!!
are those fruit trees on the hill behind deck?
I was here earlier and didn’t see any of the sneaky fellas. So I figured that I’d check now. Something popped up then as quick as it showed…it was gone.
Also, the camera angle changed?
Excellent idea!
im calling this the cooncam…. i love coming here . this is better than commercial tv!!!
4 babys and mama from the looks of it
you should install a ‘light button’ for us viewers to hit when it’s dark out…only of course if it doesn’t bother you or the neighbors and doesn’t stay on too long…it’d be cool to see what’s lurking in the dark 🙂
Our Greenlee Family Reunion will be happening on camera Live this Sat, July 27, 2013 on this deck. Yes, you are seeing live our back deck with an aquaponics greenhouse on the right side of the image. We do leave the back deck light on so it is visible 24 hours a day. We often have wildlife visiting this deck, so check back every so often to see happening going on.
See you tomorrow. Spoken Life Content is missing. Link may be broken. Getting ready for tomorrow!