Podcast Host Platforms are Becoming the New Media Operating Layer
Podcast hosting is expanding into publishing, analytics, video, and the tools creators use to run their media businesses.
Read article →Rob Greenlee · Ideas & perspective
Media Insights
Make sense of what's changing in media, and what to do next.
Perspectives on podcasting, video, creator platforms, responsible AI, and the human trust behind lasting audience relationships.
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Liquid Content Era Enables Creators To Become Trusted Media Brands
How audio and video creators can build a trusted media brand across platforms and formats.
Read article →Don’t Fear AI Content and Start Leading with Labeling Standards that Retain Human Trust
Why transparent labeling and accountable human judgment matter as AI becomes part of content creation.
Read article →The Word “Podcast” Is Owned by the Audience Now
What audience behavior tells us about the changing meaning of a podcast.
Read article →Spotify Supporting Apple’s HLS Video Shift Shows Apple Podcasts Still Moves the Podcasting Market
Spotify’s decision to support Apple Podcasts’ HLS video streaming approach is a bigger signal than it may first appear. On the surface, this looks like a practical product update. Spotify for Creators and Megaphone need to support Apple’s…
Read article →Why “Fringe” Was the Wrong Word and What I Actually Meant About Podcasting 2.0
This article provides context about my comments on New Media Show episode 660 with Libsyn CEO Brendan Monaghan, where we discussed Podcasting 2.0, RSS tag adoption, and the gap between innovation and mainstream platform implementation. During my recent…
Read article →The Evolution of Digital Media and the Creator Economy (With “Your Brand Amplified” Host, Anika Jackson)
I’ve been around digital media long enough to be skeptical of the phrase “this changes everything.” Most things do not. They repeat, evolve, and come back in new packaging. But every so often, you can feel the real…
Read article →Apple Podcasts Officially Embraces Video Podcasts Again
Get Help Rebooting or Starting a New Show Podcast here I am very happy, and I want to congratulate the Apple Podcasts team on choosing an innovative path to better embrace video, which was very much needed in…
Read article →2026: YouTube Becomes the Top of the Creator Funnel
Get Help Rebooting or Starting a New Show Podcast here I’ve spent most of my career living at the intersection of podcast creators, platforms, and distribution shifts. I’ve watched “radio becomes podcasting,” “podcasting become integrated into listening and…
Read article →Podcast Hall of Fame
A history worth preserving.
Watch my 2017 induction, presented by Todd Cochrane, see my acceptance remarks, and revisit the 2026 ceremony in Orlando.
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