Rob Greenlee · Ideas & perspective
Make sense of what's changing in media, and what to do next.
Perspectives on podcasting, video, creator platforms, responsible AI, and the human trust behind lasting audience relationships.
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From Podfade to Podcast Renaissance: Predicting the Revival and Future Success of the Podcasting Medium - James Cridland, Sam Sethi with Host Rob Greenlee Have you heard these myths about the future of the podcasting industry? Myth #1:…
Read article →Spoken Life Media and Host, "Podcast Tips with Rob Greenlee," Co-Host, NewMediaShow.com The distinction between audio and video content creation and consumption blurs in today's rapidly evolving digital media landscape. It is increasing consumption and creation options. This…
Read article →Co-Host of NewMediaShow.com and Host of Trust Factor with Rob Greenlee Podcasting has always been an audio and video medium, plus PDF files, a user request-based distribution and consumption medium. Some more recent medium participants and consumers think…
Read article →Co-Host of NewMediaShow.com and Host of Trust Factor with Rob Greenlee Many say that we are in a time of change and need to be open to innovation in the podcasting industry. Could some of these new ideas…
Read article →(12/18/2020) Podcasting globally is growing fast in all aspects and is increasingly diversified around gender, ethnicity, and race. We are seeing innovation and talented people entering the podcasting medium in many areas now that is becoming increasingly less…
Read article →(Article Updated July 7, 2019) Simply put “Dynamically Inserted Advertising” puts audio ads or audio promos in podcast episode downloads and it stays there for a certain amount of time and then it stops being inserted when it’s…
Read article →Predicting the coming year of podcasting is a little more challenging than usual because, in my mind, the 13-year-old medium has been maturing very fast. Unfortunately, growth and innovation will be slow in coming this next year. It…
Read article →In episode 34, I get behind the mic together with Steven Goldstein as his guest, discussing the relationship between podcasts and radio content. Steven is CEO of AmplifiMedia.com, is recognized as a thought leader in audio programming, marketing, and management. He…
Read article →The podcasting aggregator model has been flawed since the earliest days of podcasting and cannot be easily monetized; it means that podcast-only distribution aggregator platforms or so-called “Podcatchers” have had difficulty generating revenue and profit to support ongoing…
Read article →Podcast Hall of Fame
Watch my 2017 induction, presented by Todd Cochrane, see my acceptance remarks, and revisit the 2026 ceremony in Orlando.
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