Rob Greenlee · Ideas & perspective
Make sense of what's changing in media, and what to do next.
Perspectives on podcasting, video, creator platforms, responsible AI, and the human trust behind lasting audience relationships.
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Predicting the coming year of podcasting is a little more challenging than usual because, in my mind, the 13-year-old medium has been maturing very fast. Unfortunately, growth and innovation will be slow in coming this next year. It…
Read article →Every time I step into a car with an AM/FM radio, I am reminded about the concept of simplicity and ease of use as key reasons why radio grew to have such a large listening audience. When I…
Read article →Some podcasting platform players are getting all upset with many large Public Radio groups putting out Podcasting Measurement Specs that give the impression to some that they are declaring war on the long established podcasting space. "I don't…
Read article →I see that 2016 will bring continued and steady growth in the on demand audio and podcast markets though with some consolidation of larger players. I do see a danger of expectations outpacing the realities around the adoption…
Read article →Todd Cochrane (@GeekNews) and Rob Greenlee (@RobGreenlee) discuss the challenges of some of the new podcasting platforms when it comes to live integration for the show. The new Triton announcement by Blubrry. They also discuss a recent Westwood…
Read article →The match between podcasts and music has been around since the early days of podcasting at small places like Apple iTunes and Microsoft Zune, the two major distribution platforms for podcasting in its embryonic stage of the mediums…
Read article →The podcasting aggregator model has been flawed since the earliest days of podcasting and cannot be easily monetized; it means that podcast-only distribution aggregator platforms or so-called “Podcatchers” have had difficulty generating revenue and profit to support ongoing…
Read article →Many have said, over the past 10 years that podcasts were just too difficult to find and know how to listen to them. I would agree that was the past and that past perceptions like this create a…
Read article →Content and distribution have had a long-running relationship with each other over many decades, going back to the earliest days of print, TV and radio. Yet, this relationship has been growing more and more unstable since the beginning…
Read article →Podcast Hall of Fame
Watch my 2017 induction, presented by Todd Cochrane, see my acceptance remarks, and revisit the 2026 ceremony in Orlando.
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