I have been recently reading the advice given by many others about ways to promote your podcast. Many focus on new types of things like distributing CD’s and making business cards for your show – not really the best of ideas really! I believe in making sure you are doing the basics well first before doing some of these other ideas. While all the promo ideas given online can help to some degree or so. The real keys to building your show audience boil down to these things mainly – doing these things well WILL GROW YOUR SHOW:
- Great audio/video quality
- Entertaining or informative topics with passion, knowledge, personality are KING!
- Compelling album art that is refreshed/updated regularly
- Clear and interesting show name/series descriptions
- Get your show distributed to as many aggregation platforms as possible – even broadcast radio
- Major parts of the show include audience involvement/contribution to show and topics
- Meet your audience in the real world as much as you can
- Guest on other podcasts/radio/TV shows – as a topic expert or entertainer
- Contribute via written word to online topic discussions in your genre
- Produce shows on a consistant basis and at a fairly consistant duration
- Join a network of other podcasters
- Work to be known locally in your community and gain local media attention
- Get top listing in search engines based on your topic genre keywords