Rob Greenlee · Ideas & perspective
Make sense of what's changing in media, and what to do next.
Perspectives on podcasting, video, creator platforms, responsible AI, and the human trust behind lasting audience relationships.
Explore the articles ↓21 articles · Newest first
The truth about podcasting and new media today is clearer yet harder than ever: we’ve crossed a point of no return. The center of gravity has fully shifted away from legacy media and distribution, old gatekeepers, and the…
Read article →The podcasting industry stands at one of its most pivotal moments since RSS feeds first powered the medium’s growth. The lines between audio and video, creator and audience, and independent and platform-driven distribution are blurring faster than ever.…
Read article →Podcasting has evolved far beyond its hobbyist roots. What began as a creative outlet for enthusiasts has now become a legitimate media industry where podcasters are, in essence, running their own small media startups. If you want your…
Read article →A simple step-by-step guide to help you make your podcast, video, or blog content visible to AI and new audiences. 1- Record your show, Focus on answering real questions your audience cares about.2- Get a transcript, Use tools…
Read article →Over the years, I’ve seen trends come and go. What sets seasoned professionals, like myself apart is their ability to spot what works and what doesn’t. It’s not just about staying ahead of the curve but knowing how…
Read article →Spoken Life Media - rob.greenlee at gmail com In the dynamic world of podcasting and other user-generated content (UGC), aligning an advertiser brand with specific content topics and themes that reflect its brand values has become a rapidly…
Read article →Co-Host of NewMediaShow.com and Host of Trust Factor with Rob Greenlee Podcasting has always been an audio and video medium, plus PDF files, a user request-based distribution and consumption medium. Some more recent medium participants and consumers think…
Read article →Co-Host of NewMediaShow.com and Host of Trust Factor with Rob Greenlee Many say that we are in a time of change and need to be open to innovation in the podcasting industry. Could some of these new ideas…
Read article →(12/18/2020) Podcasting globally is growing fast in all aspects and is increasingly diversified around gender, ethnicity, and race. We are seeing innovation and talented people entering the podcasting medium in many areas now that is becoming increasingly less…
Read article →Podcast Hall of Fame
Watch my 2017 induction, presented by Todd Cochrane, see my acceptance remarks, and revisit the 2026 ceremony in Orlando.
Explore the Hall of Fame featurePut ideas into practice
Explore advisory work, speaking, and partnerships around media strategy, creator platforms, and human trust.
Work with Rob