Tag Archives: rob greenlee

2016 Podcasting and Radio Predictions

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I see that 2016 will bring continued and steady growth in the on demand audio and podcast markets though with some consolidation of larger players.

I do see a danger of expectations outpacing the realities around the adoption of on demand audio and podcasting by radio groups and stations.

Radio and Podcasting/On Demand audio will converging more in 2016, but the pace of this convergence between radio and podcasting is a 5+ year evolving direction as radio continues its slow decline and on demand / podcasts grows in listeners and content producers.  So, don’t expect huge progress this coming year.

Content will continue to rule this era in the podcasting and on demand audio market.  I do fear the buzz in the media about podcasting is creating a level of unrealistic expectations for the podcasting market.  The very few are benefiting from this heightened attention to our disruptive medium called “Podcasting”.

We are still early in having one or many major distribution and listening platforms that really are offering the compete solution that will take this medium to the next level.  This will happen as more investment comes into the medium and innovative companies can innovate more.  We are seeing the beginnings of this with a few companies, but we are still a few years away and many millions of dollars short.

I still think that podcast listening and download measurement is still too fragmented in the market.  This is holding back the market as many companies are trying to own measurement as a competitive feature.  This must change and we all get on the same measurement standard for the advertising revenue scale into the billions.

Watch me talk about 2016 predictions below in this past Saturday’s New Media Show episode.

My Digital Life Show #7: The Future of Radio and Podcasting

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Here is episode #7 of the “My Digital Life Show” for Tuesday, July 16th, 2013.  This episode topic is about “The Future of Radio and Podcasting from 2005 to 2013 with Radio Expert/Consultant Mark Ramsey.

In this episode we cover these more specific questions:

  • How Podcasts and Radio Content will blend together in the Car?
  • Possible changes coming to broadcast radio?
  • Does radio needs some of the current podcasts talent to succeed now and in the future?

I interviewed Mark Ramsey back in 2005 for my ITConversations Network “WebTalk with Rob Greenlee” show.  Back then, we both talked about the potential of podcasting in the face of shrinking radio audiences and how major celebrities will lead to audience growth in podcasting in the early days of podcasting.  Here is a link to that full interview from 2005.  I replay a key 9 minutes from that interview in the current episode here.

Fast forward 8 years, to 2013 and how have things changed and did we get it right back in 2005?  What are the predictions for radio and podcasting going forward from 2013?

Links:

Full WebTalk with Rob Greenlee on ITConversations Interview from 2005

Mark Ramsey Media

Hivio

Radios Ripped from New Cars, Consumers say, “Not So Fast”

Retraction: The Exact AM/FM Dash Story by Eric Rhoads of RadioInk

Episode length: 56 min MP3  Recorded: 7-16-2013

Please feel free to give me feedback on this show to: rob at robgreenlee dotcom or twitter @robgreenlee .  Leave some of your thoughts here in the comments and I will respond to them in next week episode.

My Digital Life Show #6: The YouTubeization of Video Podcasting

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Here is episode #6 of the “My Digital Life Show” for Tuesday, June 25th, 2013.

This episode topic is about “The YouTubeization of Video Podcasting” and the birth of an animal pet video podcasting star “Lil Bub” the cat that has achieved 212,000 YouTube views within only 4 days release of the Premiere episode of “Lil Bub’s Big Show”.  I am seeing many new video podcasts coming from Revision 3 that are redistributing successful YouTube shows as podcasts.

I also visit my backyard greenhouse to get an Aquaponics farming update.  My custom built system is up and operational now with flowing water and leafy plants already growing.  Hear my visit to the greenhouse to get the dramatic water flow play by play.

Links:
My Backyard Aquaponics System Tour – Watch Video
Lil Bub – https://revision3.com/lilbub
Always On – http://cnettv.cnet.com/always-on/

Episode length: 20 min MP3  Recorded: 6-25-2013

Please feel free to give me feedback on this show to: rob at robgreenlee dotcom or twitter @robgreenlee .  Leave some of your thoughts here in the comments and I will respond to them in next week episode.

My Digital Life Show #4: Growing Globalization of Podcasts

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Here is episode #4 of the new “My Digital Life with Rob Greenlee” for Tuesday, June 11th, 2013.

This episode is focused on the growing globalization of podcasts and what that means for podcasting’s future.   As you can see, I stay focused on my passion and that is the medium of “Podcasting” for another week.

Interview guest is Karin Hoegh, Podcast Consultant at Podconsult.dk from Copenhagen, Denmark.

The below ranking chart gives a glimpse into the future of podcasts and maybe all on-demand media consumption over the next 5-10 years.

Here is a Top 10 Ranked List of the Most Spoken Languages around the World:

  1. Mandarin – 1 Billion + (Chinese)
  2. English – 508 Million +  (New Zealand, U.S., Australia, England, Zimbabwe, Caribbean, Hong Kong, South Africa, Canada and more)
  3. Hindustani – 500 Million + (India)
  4. Spanish – 400 Million + (Spain, Mexico, Cuba and most South and Central American countries)
  5. Russian – 300 Million (Russia, Belarus, Kazakhstan, US to name a few)
  6. Arabic – 250 Million + (Saudi Arabia, Kuwait, Iraq, Syria, Jordan, Lebanon, and Egypt)
  7. Bengali – 215 Million – (Bangladesh mostly, but many other countries have these speakers)
  8. Portuguese – 200 Million – (Brazil, Macau, Angola, Venezuela, and Mozambique)
  9. Malay-Indonesian – 175 Million – (Malaysia and Indonesia)1
  10. French – 135 Million – (France, Belgium, Canada, Rwanda, Cameroon, and Haiti)

Here is a download referrer ranked list by country breakout of the top countries consuming podcasts over the past few months.  This data is from the largest podcast hosting provider in the world – Libsyn.

  1. United States
  2. United Kingdom
  3. Canada
  4. China
  5. Australia
  6. Japan
  7. Korea, Republic of
  8. Germany
  9. Spain
  10. Mexico
  11. France
  12. Sweden
  13. Russian Federation
  14. Singapore
  15. Brazil
  16. Saudi Arabia
  17. Italy
  18. Netherlands
  19. Thailand
  20. India

China has broken into the top 5.

The other languages represented in the above Top 20 country download referrer list, that are not included in the Top 10 Most Spoken Languages are Japanese, Korean, German, Swedish, Italian, Thai, and Dutch.  The current largest languages not represented in the Top 20 country list are Malay-Indonesian and Bengali.

Links:

http://www.vloggerfair.com

http://thebuglepodcast.com

Please feel free to give me feedback on this show to: rob at robgreenlee dotcom or twitter @robgreenlee .  Leave some of your thoughts here in the comments and I will respond to them in next week episode.