Category: Podcaster Tips

My Digital Life Show #4: Growing Globalization of Podcasts

Here is episode #4 of the new “My Digital Life with Rob Greenlee” for Tuesday, June 11th, 2013.

This episode is focused on the growing globalization of podcasts and what that means for podcasting’s future.   As you can see, I stay focused on my passion and that is the medium of “Podcasting” for another week.

Interview guest is Karin Hoegh, Podcast Consultant at Podconsult.dk from Copenhagen, Denmark.

The below ranking chart gives a glimpse into the future of podcasts and maybe all on-demand media consumption over the next 5-10 years.

Here is a Top 10 Ranked List of the Most Spoken Languages around the World:

  1. Mandarin – 1 Billion + (Chinese)
  2. English – 508 Million +  (New Zealand, U.S., Australia, England, Zimbabwe, Caribbean, Hong Kong, South Africa, Canada and more)
  3. Hindustani – 500 Million + (India)
  4. Spanish – 400 Million + (Spain, Mexico, Cuba and most South and Central American countries)
  5. Russian – 300 Million (Russia, Belarus, Kazakhstan, US to name a few)
  6. Arabic – 250 Million + (Saudi Arabia, Kuwait, Iraq, Syria, Jordan, Lebanon, and Egypt)
  7. Bengali – 215 Million – (Bangladesh mostly, but many other countries have these speakers)
  8. Portuguese – 200 Million – (Brazil, Macau, Angola, Venezuela, and Mozambique)
  9. Malay-Indonesian – 175 Million – (Malaysia and Indonesia)1
  10. French – 135 Million – (France, Belgium, Canada, Rwanda, Cameroon, and Haiti)

Here is a download referrer ranked list by country breakout of the top countries consuming podcasts over the past few months.  This data is from the largest podcast hosting provider in the world – Libsyn.

  1. United States
  2. United Kingdom
  3. Canada
  4. China
  5. Australia
  6. Japan
  7. Korea, Republic of
  8. Germany
  9. Spain
  10. Mexico
  11. France
  12. Sweden
  13. Russian Federation
  14. Singapore
  15. Brazil
  16. Saudi Arabia
  17. Italy
  18. Netherlands
  19. Thailand
  20. India

China has broken into the top 5.

The other languages represented in the above Top 20 country download referrer list, that are not included in the Top 10 Most Spoken Languages are Japanese, Korean, German, Swedish, Italian, Thai, and Dutch.  The current largest languages not represented in the Top 20 country list are Malay-Indonesian and Bengali.

Links:

http://www.vloggerfair.com

http://thebuglepodcast.com

Please feel free to give me feedback on this show to: rob at robgreenlee dotcom or twitter @robgreenlee .  Leave some of your thoughts here in the comments and I will respond to them in next week episode.

My Digital Life Show #3: Top 13 Things that “Really” Build a Podcast Audience

My Digital Life with Rob Greenlee
My Digital Life with Rob Greenlee

Here is episode #3 of the new “My Digital Life Show with Rob Greenlee” for Sunday, June 2nd 2013.

This episode is even closer to the vision that I have for this show, but have more improvements to come.  You will notice that I improved the audio production and am now using my Sure SM7B microphone and Mackie 802-VLZ3 mixer.  This change from episode one is dramatic.

My goal here is not do a monologue show, but to have some guests sprinkled in to add some varied opinions and to get listeners more involved in the show.

The topic this week stays focused on my passion and that is the medium of “Podcasting”.

The Topics This Week:
1) Top 13 Things that “Really” Build a Podcast Audience
2) EFF Legal Defense fundraising $50K+ to Fight a “Podcast Patent Troll”

Here are links to things mentioned in the show:

The EFF Save Podcasting effort is here, the link to submit and see submitted prior art is here

Thank you to Michael Wolf and JD Sutter for contributing with comments that you will hear in this episode.  Here is a link to the article written by JD Sutter.

Here is a link to the “Speaking of That” podcast hosted by Robert Keeme of which I played a snippet.  Thanks guys for the nice comments.

Please feel free to give me feedback on this show to: rob at robgreenlee dotcom or twitter @robgreenlee .  Leave some of your thoughts here in the comments and I will respond to them in next week episode.

My Digital Life Show #2: Is Podcasting the Same as Radio?

My Digital Life with Rob GreenleeHere is episode #2 of the new “My Digital Life Show with Rob Greenlee”.  This episode is much more focused and becoming more like the vision that I have for the show.

The topic this week gets back to my passion and that is the medium of “Podcasting”.  This show will target one specific topic each week.  These topics will generally be about new media and podcasting, as it seems those topics are on my mind more then others.   I will write an article then do an audio episode about it to go into more detail on the topic.

In this episode, I discuss the long-running issue of “Is Podcasting the Same as Radio?”.  I also wrote an blog post on this topic here about a week ago. Give it a read and then listen to the audio episode.

Thank you Adrian Bacon and Daniel J. Lewis for contributing with comments that you will hear in this episode.

Please feel free to give me feedback on this show to: rob at robgreenlee dotcom or twitter @robgreenlee .  Leave some of your thoughts here in the comments and I will respond to them in next week episode.

Is Podcasting the Same as Radio?

I have been hearing some radio broadcasting folks make posts to blogs about how to best produce a podcast and must comment on the topic, as it hits at the core of why radio and podcasting industries have not been more connected.

I think that podcasting is significantly different than radio broadcasting and it is not the same medium.

In podcasting, the content “segment” is rarely related to a commercial break in the program format. Most ads and sponsor messages are best delivered as part of the flow of regular content. In podcasting, you rarely need to use exit music or the concept of “we are leaving” and coming back after this message.

My experience is that well produced podcasts do have a structure to the format that is led by the type of content or titled parts of the show that are very loosely timed in the program as you are not needing to hit a certain time clock on the production. The thing about program length is that it does not need to fit some standard model like radio does and thus presents the opportunity to give the appropriate length that is wanted by the audience and what producers wants to produce. The length issue is a more important factor in different genres of podcasts programs – no one size fits all.

The thought shared was that all podcasts should be short and the issue of listening duration, “see how people stick around” thought is missing the real point here: podcasts are more about engagement and are more personal than “radio”. Podcasts just don’t have the channel flipping issue that radio has, as it is more difficult to change to another podcast episode than to change a station on your radio dial. Podcasts are on-demand and can be continued later, as opposed to radio which mostly airs live or on replay. If you missed it, “Sorry”.  The content is never able to be heard on the listener’s timeframe.

I believe that podcasts and typical radio show formats can co-exist, but the folks coming from radio to podcasting need to spend some time to learn from successful podcasters and podcasters can learn some other things from the professional radio broadcasters. Both should not view each other as the same thing or same medium. Both require a certain set of core skills that are the same, but both sides need to understand how each is uniquely best.

Listen below to episode #2 of “My Digital Life Show with Rob Greenlee”, as I discuss the above topic.